Notes on this poem
In 1987, two decades after McLuhan’s The Medium is the Massage, András Petőcz began to gather material for Médium-Art (Magvető, 1990) and wrote in his introduction that ‘the writer himself can become a “medium” ’ (trans. George Szirtes). The anthology is a survey of avant garde Hungarian poetry with a particular focus on the visual, which Petőcz views as a brass tacks approach, ‘the most basic form of communication’. This supposedly reductive approach yields sophisticated results. Petőcz is closely associated with the Magyar Műhely (Hungarian Workshop), a movement of Hungarian writers split between Budapest and Paris. Their Pest office is the mezzanine of a two-floor gallery space. Majdnem minden (Ister, 2002) – a collected; roughly Almost Everything – sees the poet roam convincingly between vispo and traditional forms.